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Competitor Analysis
Site Map
We organized the site map to include all necessary sections each visitor would click through to find useful information on the site. It was structured intentionally prioritizing clarity and information, as the world of NFTs is just developing and earning a household name. Hence, we anticipated that the scope of user knowledge may be limited and catered the site structure to meeting those user needs.
User Flow
Similar to the site map, we kept the user flow as simple as possible because the metaverse and NFTs are not familiar for everyone, so the user flow had to be simple and clear for every single website visitor regardless of their demographic. This website also worked to introduce them into the field of the metaverse and NFTs as well as the gaming community of RiseAngle.
Low - Fi Wireframes
Now having collected thorough user research and designed the basic site structure and information architecture based on our findings, we began to structure the site using low-fidelity wireframing. Our client needed to convey the importance of NFTs connecting their gaming community to the platform. To do this, we had to create a multi-immersive experience that engaged the customer with the website. This organization emphasized the seamless cohesion between the NFT artwork, the character, and the game itself. Extra care was taken to keep it visually stunning as well as informative.
Style Board
The style of the website set the tone for RiseAngle’s site and overall brand that we wanted to conceptualize and encapsulate. We wanted the style to be cohesive, so we used the style, shapes, and colors they had in their designs and their characters to make the website feel as though you’ve just stepped into one of their video games. We utilized lots of gradients and contrasts between dark and light aspects to create a dramatic digital atmosphere. We tell a story through the color palette, typography, icons, and the buttons.
Font Family - Inter
Groundbreaking metaverse of NFT games & an exceptional membership NFT
High Fidelity Mockup
As we wire-framed, we also had to decide which design worked best through A-B testing. So, we created different versions of the site to consult with the client on which version best conveyed their site vision. Once the Design Team got approval for the site maps and designs from RiseAngle, we began to develop the website and load the site with content and pictures while ensuring functionality. After our coding team developed the website with the approved wireframing sitemap, the next step was to check that all parts of the site were functional and working together. The Quality Assurance Team used a rigorous checklist which confirmed all parts worked, were bug-free, and ready for launch.
Phase Two Overview
Our goal in the second phase of development was to build a comprehensive portal for NFT providers where they can request to add their NFT release date that translated into an interactive calendar for users to see what is coming soon in the wonderful world of NFTs. There was a large amount of information architecture to be considered when Building the Calendar to ensure that viewers can easily browse. Due to the implementation of phase two, the calendar increased Rise Angle’s website traffic and increased market success of their own personal NFTs that were marketed and promoted on the calendar.
Style Board
The goal of our style decisions was to both promote a network of NFT providers and rise angle as an emerging business in the NFT market that they are working to become a top leader in. While we understood that other business’ NFTs would be marketed on the Calendar, we wanted to highlight Rise Angle through and through in each of our stylistic decisions. We chose a color palette that we felt represented their brand but provided unity as a common color scheme of all NFT providers. We increased the visibility of rise angle’s gaming characters and NFT releases by highlighting them in the banner and throughout the website.
Phase Three Overview
The third and final phase of our design process was to build a magazine for Rise Angle with a comprehensive portal for their writers and team to access. Rise Angle has more than 20 copywriters, so our goal was to find a solution to allow all copywriters to publish their works for the general public on a blog formatted web page. Our solution for their copywriters to streamline the communication and submittal process was to create a backend portal with high level functionality to Submit their work for the marketing manager to approve, Format, and Post. The Portal hosts over 30 creators and staff.
Rise Angle Now
Rise Angle has now grown to become an emerging leader in the NFT market with two successful NFT releases and are currently in development on their third. if you or anyone you know is interested in learning more about or joining the NFT market, Rise Angle is the place to start as one of the only NFT providers with a comprehensive calendar and informative magazine that welcomes all!