NHB

Natural Herbal Brands

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Case Study

NFT Website For RiseAngle!

We are very excited to present our latest project, a custom NFT website for RiseAngle!

Introduction

Natural Herbal Brands (NHB) is a natural vitamin and herbal supplement company, recently established in 2021. Rooted in a vision for holistic well-being, they offer a diverse range of natural supplements tailored to address common health concerns. Their product line includes a pioneering herbal supplement and an impressive array of seven formulations, all meticulously crafted to target health concerns and wellness support.

Project Team

This project was managed by the UX/UI Design Team in collaboration with Content Strategy, Brand Strategy, Graphic Design, and Development. This cross functional team took on a strategic approach to create not only a functional e-commerce website but build a recognizable brand. 

 Deliverables

  • Fully Custom E-Commerce Website Design 
  • Content Strategy to build Brand Awareness 
  • Fully Redesigned Product Packaging 
  • Custom Customer Journey (complete with subscriptions, rewards, and accounts)
  • Graphics products to match website design and branding


RiseAngle, Inc. is a developer and publisher of cutting edge, nonviolent games that are fun to play and morally upstanding. RA believe immersive storytelling is in its infancy stage, and emerging technologies such as blockchain, NFTs, and virtual reality have created a world of opportunities for innovation.

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Project & Team Introduction

This site is the brainchild of our collaboration with RiseAngle and our Development Team in designing and custom-coding the site to create an exciting and immersive NFT metaverse experience for their community. Our priority throughout the design and development process was a focus on clarity and design, so users can feel fully immersed in the world of RiseAngle and its characters.

In order to manage this project successfully, the design process included constant communication between the stakeholders and the Design Team to confirm that each stage of design was true to their original vision.

Overview

RiseAngle is an incredible, cutting-edge gaming company that advocates the philosophy of nonviolent gaming with a positive impact and entered the NFT world in 2021 with the growing tide of popularity surrounding the crypto-market. This year they approached us with an idea for their website. They wanted it not only to be modern and high-quality but also to be consistent with their identity and new features. 

NFTs play an important role on the site, because users can create their own unique opportunity to own the characters and design that are featured in the games RiseAngle created. The goal was to allow users to have a more interactive participation by owning a part of the new meta-world.

Challenges

At the onset of the project, the client, a budding player in the natural supplements industry, presented our team with a singular objective - to design an e-commerce website for one and only product. The initial challenge seemed straightforward: create a user-friendly e-commerce website to showcase and sell the existing natural supplement. However, as the collaboration progressed, a series of unexpected challenges and opportunities arose, fundamentally reshaping the scope of the project.

Product Expansion

Shortly after the project's initiation, the client experienced growth, which expanded their healthcare lines from a single product to a diverse line of seven distinct natural supplements. This expansion introduced an entirely new set of complexities. Our team had to devise a UX design strategy that seamlessly incorporated all seven products into the e-commerce website, ensuring each product received adequate visibility and attention.

Content Strategy

In the absence of content, the creative team faced the task of building a content strategy from the ground up. This encompassed creating compelling product descriptions, informative pages, and persuasive calls-to-action. The objective was not only to educate and entice customers but also to establish the brand as a reputable source of information within the natural supplements industry.

Competitor Analysis

Informational Architecture

A competitor analysis was completed to form an effective sitemap. This uncovered best industry practices, user expectations, and offered content opportunities to build a brand identity.

Features Developed Later

  • Subscription Service 
  • Customer Accounts 
  • Rewards and Points

Package Redesign

Cohesive Brand Identity

The client sought to revamp the packaging for all seven products during the website design process, aiming for an aesthetic that unified the brand's image and resonated with its target audience. This challenge demanded a UX design approach that harmonized the website's visual elements with the new packaging designs, crafting a consistent and memorable brand experience.

High Fidelity Mockup

When discovering the brand within the design, our UX Design Team took several routes for the color scheme and style board. The theme of every mockup was centered around minimalism, nature, health, and wellness. This took the team through several iterations which was settled on a clean sleek website with pops of color for branding. See the design process through the high fidelity mockups below:  

Natural Herbal Brands
Natural Herbal Brands
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